Meet Caroline
I have been working in publishing for over 15 years with experience in both a corporate environment and the independent, freelance world. My early career was with Getty Images, where I worked in image production and editing, followed by five years as a picture editor for the Financial Times. These roles gave me insight and experience that built the foundations of my career, but I always dreamt of working for myself.
I began blogging about interiors in my spare time, and then in 2011, I launched 91 Magazine - an independent interiors and lifestyle magazine that began as an online publication. As the magazine grew, I saw the opportunity to turn it into a business, so I left full time employment and in 2016 91 Magazine became a biannual print publication.
During these years I had many other opportunities that broadened my experience - I wrote a book - The Shopkeeper’s Home - published by Jacqui Small (now part of Quarto). I also freelanced for a number of Immediate Media titles, which included guest editing two Mollie Makes bookazines. My background in picture editing was also utilised when I worked on a number of book titles sourcing and commissioning imagery for both Quarto Books and Laurence King. I carried out many writing commissions for magazines, including being a monthly columnist for In the Moment magazine.
Since 2021, my work has been solely focused on 91 Magazine and I was shortlisted three times for Editor of the Year (Homes & Gardens) in the British Society of Magazine Editors awards (sadly never won, blub!). I have published 20 editions of the magazine, along with a 10 year anniversary special edition, and two books - PLACES to Shop and PLACES to Stay.
In 2025, I decided to stop publishing the biannual magazine, giving myself more freedom to explore other projects. I continue to publish my own work under the new brand - 91 Editions - while also offering publishing consultancy and editorial services. Find out more about how I can help you with your project in the Services section or see some of my work in my Portfolio.
Contact me
Interested in working together? Fill out some info telling me about your project and I’ll be in touch shortly. I can’t wait to hear from you!
caroline@91editions.co.uk